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Do Trademark Infringement Lawsuits Affect Brand Value: A Stock Market Perspective
16 references·0 citing·39 second hop
Do Trademark Infringement Lawsuits Affect Brand Value: A Stock Market Perspective (1997)Do Trademark Infringement Lawsuits Affect…On the Misuse of Accounting Rates of Return to Infer Monopoly Profits (2016)On the Misuse of Accounting R…The Adjustment of Stock Prices to New Information (2003)The Adjustment of Stock Price…The Economic Worth of Celebrity Endorsers: An Event Study Analysis (1995)The Economic Worth of Celebri…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…The Impact of New Product Introductions on the Market Value of Firms (1991)The Impact of New Product Int…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…MANAGING BRAND EQUITY (1989)MANAGING BRAND EQUITYForeign Counterfeiting of Status Goods (1988)Foreign Counterfeiting of Sta…Using daily stock returns (1985)Using daily stock returnsLitigation and Settlement under Imperfect Information (1984)Litigation and Settlement und…On corporate governance (1983)On corporate governanceThe Role of Market Forces in Assuring Contractual Performance (1981)The Role of Market Forces in …Foundations of Finance. (1977)Foundations of Finance.An Economic Approach to Legal Procedure and Judicial Administration (1973)An Economic Approach to Legal…An Economic Analysis of the Courts (1971)An Economic Analysis of the C…The Adjustment of Stock Prices to New Information (1969)The Adjustment of Stock Price…An Empirical Evaluation of Accounting Income Numbers (1968)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Agency Problems and the Theory of the Firm (1980)Efficient Capital Markets: II (1991)EVENT STUDIES IN MANAGEMENT RESEARCH: THEORETICAL AND EMPIRICAL ISSUES. (1997)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Does the Market Value Environmental Performance? (2001)The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)The effect of social media communication on consumer perceptions of brands (2014)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Job Market Signaling (1973)Transaction-Cost Economics: The Governance of Contractual Relations (1979)The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)Buzz: face-to-face contact and the urban economy (2004)The Impact of Social Structure on Economic Outcomes (2005)Dividend Policy, Growth, and the Valuation of Shares (1961)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)The Behavior of Stock-Market Prices (1965)Risk, Return, and Equilibrium: Empirical Tests (1973)Time Series Analysis: Forecasting and Control (1977)Time Series Analysis: Forecasting and Control (1977)ARCH modeling in finance (1992)Introductory Econometrics for Finance (2008)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The effect of supply chain glitches on shareholder wealth (2003)The COVID-19 Outbreak and Affected Countries Stock Markets Response (2020)Does the Stock Market Overreact? (1985)The Cross-Section of Expected Stock Returns (1992)Multifactor Explanations of Asset Pricing Anomalies (1996)Measuring customer‐based brand equity (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)
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References

  • 1985Using daily stock returns6,497 cited
  • 1981The Role of Market Forces in Assuring Contractual Performance3,652 cited
  • 1969The Adjustment of Stock Prices to New Information3,625 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2003The Adjustment of Stock Prices to New Information3,063 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1989MANAGING BRAND EQUITY1,150 cited
  • 1977Foundations of Finance.1,128 cited
  • 1983On corporate governance961 cited
  • 1995The Economic Worth of Celebrity Endorsers: An Event Study Analysis934 cited
  • 1984Litigation and Settlement under Imperfect Information901 cited
  • 1971An Economic Analysis of the Courts787 cited
  • 2016On the Misuse of Accounting Rates of Return to Infer Monopoly Profits772 cited
  • 1973An Economic Approach to Legal Procedure and Judicial Administration653 cited
  • 1988Foreign Counterfeiting of Status Goods636 cited
  • 1991The Impact of New Product Introductions on the Market Value of Firms587 cited

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