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MANAGING BRAND EQUITY · Study

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ArticleMANAGING BRAND EQUITY

Peter H. Farquhar1989

Article1989

MANAGING BRAND EQUITY

Peter H. Farquhar

1,150 citations·0/0 files stored

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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1998Market-Based Assets and Shareholder Value: A Framework for Analysis 1993The Measurement and Determinants of Brand Equity: A Financial Approach 1995Measuring customer‐based brand equity 1995Brand Equity, Brand Preference, and Purchase Intent 2003Developing and validating measures of facets of customer-based brand equity 2004Measuring Marketing Productivity: Current Knowledge and Future Directions 2001The resource-based view and marketing: The role of market-based assets in gaining competitive advantage 2005Consumer‐based brand equity: improving the measurement – empirical evidence

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Year1989

Typearticle

Published1989-01-01

Languageen

Citations1,150

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2467075473

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