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Gail Ayala Taylor · Study

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Gail Ayala Taylor

6 works· latest 2013· 2 institutionscluster: provisional

h-index6

i106

Citations784

Works here6

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Most cited in this library

The current and future sales impact of a retail frequency reward program2005 · 271 citations
Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation2013 · 224 citations
Advertising and recruitment: Marketing to minorities2000 · 133 citations
Coupon response in services2001 · 63 citations
Overcoming the “recency trap” in customer relationship management2012 · 49 citations

Works

6 shown

Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation

International Journal of Research in Marketing·2013·4 authors

224citations

Overcoming the “recency trap” in customer relationship management

Journal of the Academy of Marketing Science·2012·4 authors

49citations

The current and future sales impact of a retail frequency reward program

Journal of Retailing·2005·2 authors

271citations

Coupon Promotions in Quick-service Restaurants: Preaching to the Converted?

Cornell Hotel and Restaurant Administration Quarterly·2002·2 authors

44citations

Coupon response in services

Journal of Retailing·2001·1 author

63citations

Advertising and recruitment: Marketing to minorities

Psychology and Marketing·2000·3 authors

133citations