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Coupon Promotions in Quick-service Restaurants: Preaching to the Converted? · Study

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ArticleCoupon Promotions in Quick-service Restaurants: Preaching to the Converted?

Gail Ayala Taylor2002

Article2002

Coupon Promotions in Quick-service Restaurants: Preaching to the Converted?

Gail Ayala Taylor · Sylvia Long-Tolbert

44 citations·0/0 files stored·Cornell Hotel and Restaurant Administration Quarterly

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Customer Service Quality and Loyalty

Abstract

Abstract Not only do coupons increase sales during the promotion period, but they seem to bring past customers back into the fold.

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References

1990Sales Promotion: Concepts, Methods and Strategies 1984A Price Discrimination Theory of Coupons 1985Consumer Promotions and the Acceleration of Product Purchases 1981A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables 1989Analyzing Incremental Sales from a Direct Mail Coupon Promotion 1994An Expanded Restaurant Typology 2000College Students and Fast Food—1985The Lead Effect of Marketing Decisions

Cited by

2004Hospitality and tourism marketing: recent developments in research and future directions 2013QSR Choice: Key Restaurant Attributes and the Roles of Gender, Age and Dining Frequency 2016Ensuring restaurant quality and guests’ loyalty: an integrative model based on marketing (7P) approach 2005The Impact of Product and Service Quality on Brand Loyalty 2014Influence of coupons on online travel reservation service recovery 2017The role of loyalty programs in healthcare service ecosystems

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1992La sensibilité du consommateur à la promotion des ventes: de la naissance à la maturitéarticle · 5 shared references 1996Price Discrimination Using In-Store Merchandisingarticle · 4 shared references 1996Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability,article · 4 shared references 2002Analysis of Sales Promotion Effects on Household Purchase Behaviorthesis · 4 shared references 2005Behavioural response to sales promotion toolsarticle · 4 shared references 1996Consumer inventory sensitivity and the postpromotion diparticle · 4 shared references

Details

Year2002

Typearticle

Published2002-08-01

VenueCornell Hotel and Restaurant Administration Quarterly

ISSN-L0010-8804

Languageen

Citations44

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0010-8804(02)80040-4

openalex_workW1974467487

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2013Eating-Out Motivations and Variety-Seeking Behavior: An Exploratory Approach on Loyalty Behavior

2003Effects of coupons on brand categorization and choice of fast foods in China