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Effects of coupons on brand categorization and choice of fast foods in China · Study

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ArticleEffects of coupons on brand categorization and choice of fast foods in China

Michel Laroche2003

Article2003

Effects of coupons on brand categorization and choice of fast foods in China

Michel Laroche · Maria Kalamas · Qinchao Huang

25 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1993Pioneer Advantage: Marketing Logic or Marketing Legend?1984The Theory of Reasoned Action Applied to Coupon Usage 1996Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context 1988Measuring the Effect of Retail Store Promotions on Brand and Store Substitution 1987The Effects of a Direct Mail Coupon on Brand Choice Behavior 2001Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy 1989Analyzing Incremental Sales from a Direct Mail Coupon Promotion 1990A Market Response Model for Coupon Promotions

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2008The Relationships Between Brand Attitude, Customers' Satisfaction and Revisiting Intentions of the University Students–A Case Study of Coffee Chain Stores in Taiwan 2015China’s brands, China’s brand development strategies and corporate brand communications in China 2015Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image 2014Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis

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2005The different faces of coupon elasticityarticle · 6 shared references 2016Four decades of coupon research in pricing: Evolution, development, and practicearticle · 6 shared references 2000A Model of Managerial Response to Sales Promotionsarticle · 6 shared references 2011Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentionsarticle · 5 shared references 2014How retailer coupons increase attitudinal loyalty – the impact of three coupon design elementsarticle · 5 shared references 1998An Investigation of Consumer Response to Sales Promotions in Developing Markets: A Three-Country Analysisarticle · 5 shared references

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Year2003

Typearticle

Published2003-11-15

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations25

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2003.09.007

openalex_workW2011118882

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