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Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan · Study

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PreprintImpact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan

Aisha Ismail2019

OA

Preprintgreen2019

Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan

Aisha Ismail · Danish Ahmed Siddiqui

10 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1998Impulse buying: Modeling its precursors 2002The Influence of Culture on Consumer Impulsive Buying Behavior 1998Impulse buying: Modeling its precursors 1998A model of consumer perceptions and store loyalty intentions for a supermarket retailer 1999First, Break All the Rules: What the World's Greatest Managers Do Differently 2015Comparison of Model Fit Indices Used in Structural Equation Modeling Under Multivariate Normality 2009Impulse buying and variety seeking: A trait-correlates perspective 1998Impulse purchasing: a qualitative exploration of the phenomenon

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Details

Year2019

Typepreprint

Published2019-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations10

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.2139/ssrn.3384158

openalex_workW3090986994

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