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Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan
16 references·0 citing·45 second hop
Impact of Sales Promotion on Consumer Impulse Purchases in Karachi, Pakistan (2019)Impact of Sales Promotion on Consumer Imp…Comparison of Model Fit Indices Used in Structural Equation Modeling Under Multivariate Normality (2015)Comparison of Model Fit Indic…The Oxford Handbook of Pricing Management (2012)The Oxford Handbook of Pricin…An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts (2012)An Investigation of the Effec…Impulse buying and variety seeking: A trait-correlates perspective (2009)Impulse buying and variety se…The “Instrumentality” Heuristic (2008)The “Instrumentality” Heurist…Effects of pricing and promotion on consumer perceptions: it depends on how you frame it (2005)Effects of pricing and promot…Consumer evaluations of sales promotion: the effect on brand choice (2005)Consumer evaluations of sales…The Influence of Culture on Consumer Impulsive Buying Behavior (2002)The Influence of Culture on C…Consumers' perceptions of promotional framing of price (2000)Consumers' perceptions of pro…First, Break All the Rules: What the World's Greatest Managers Do Differently (1999)First, Break All the Rules: W…Impulse purchasing: a qualitative exploration of the phenomenon (1998)Impulse purchasing: a qualita…Impulse buying: Modeling its precursors (1998)Impulse buying: Modeling its …Impulse buying: Modeling its precursors (1998)Impulse buying: Modeling its …Consequences of Perceiving Oneself as Responsible for Obtaining a Discount: Evidence for Smart‐Shopper Feelings (1998)Consequences of Perceiving On…A model of consumer perceptions and store loyalty intentions for a supermarket retailer (1998)A model of consumer perceptio…Unplanned buying and in‐store stimuli in supermarkets (1990)Unplanned buying and in‐store…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Spent Resources: Self‐Regulatory Resource Availability Affects Impulse Buying (2007)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics (2002)An empirical comparison of the efficacy of covariance-based and variance-based SEM (2009)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Two-component models of socially desirable responding. (1984)The Buying Impulse (1987)Focus Groups: A Practical Guide for Applied Research (1989)Reflective and Impulsive Determinants of Consumer Behavior (2006)A Review of Impulse Buying Behavior (2013)Facebook C2C social commerce: A study of online impulse buying (2016)On the Evaluation of Structural Equation Models (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A meta-analysis of consumer impulse buying (2013)Impact of store environment on impulse buying behavior (2013)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Cultures and Organizations: Software of the Mind. (1993)Examining green consumerism motivational drivers: does premium price and demographics matter to green purchasing? (2015)The state of online impulse-buying research: A literature analysis (2016)Impulse buying: a meta-analytic review (2019)Advances in Consumer Research (2025)Mental Accounting and Consumer Choice (1985)All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects (1998)The effect of sales promotion on post-promotion brand preference: A meta-analysis (2006)Retailing research: Past, present, and future (2007)Mental Accounting and Consumer Choice (2008)How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix (2014)Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of Structural Equation Modeling (2012)Continuance Intentions to Use Gamification for Training in Higher Education: Integrating the Technology Acceptance Model (TAM), Social Motivation, and Task Technology Fit (TTF) (2020)Technology Integration in Higher Education During COVID-19: An Assessment of Online Teaching Competencies Through Technological Pedagogical Content Knowledge Model (2021)The Ethical Use of Fit Indices in Structural Equation Modeling: Recommendations for Psychologists (2021)Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Congruency of scent and music as a driver of in-store evaluations and behavior (2001)Recent Developments in Dynamic Pricing Research: Multiple Products, Competition, and Limited Demand Information (2014)Price, Wage and Fixed Commission in On-Demand Matching (2017)Online Network Revenue Management Using Thompson Sampling (2018)Public‐Sector Leadership Theory: An Assessment (2003)Employee Engagement and HRD: A Seminal Review of the Foundations (2009)Determinants of employee engagement and their impact on employee performance (2014)
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References

  • 1998Impulse buying: Modeling its precursors1,401 cited
  • 2002The Influence of Culture on Consumer Impulsive Buying Behavior1,045 cited
  • 1998Impulse buying: Modeling its precursors895 cited
  • 1998A model of consumer perceptions and store loyalty intentions for a supermarket retailer880 cited
  • 1999First, Break All the Rules: What the World's Greatest Managers Do Differently835 cited
  • 2015Comparison of Model Fit Indices Used in Structural Equation Modeling Under Multivariate Normality629 cited
  • 2009Impulse buying and variety seeking: A trait-correlates perspective454 cited
  • 1998Impulse purchasing: a qualitative exploration of the phenomenon341 cited
  • 2005Effects of pricing and promotion on consumer perceptions: it depends on how you frame it340 cited
  • 2012The Oxford Handbook of Pricing Management305 cited
  • 1990Unplanned buying and in‐store stimuli in supermarkets246 cited
  • 1998Consequences of Perceiving Oneself as Responsible for Obtaining a Discount: Evidence for Smart‐Shopper Feelings241 cited
  • 2000Consumers' perceptions of promotional framing of price201 cited
  • 2005Consumer evaluations of sales promotion: the effect on brand choice201 cited
  • 2008The “Instrumentality” Heuristic

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189 cited
  • 2012An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts161 cited
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