References

• 1993Pioneer Advantage: Marketing Logic or Marketing Legend?815 cited
• 1984The Theory of Reasoned Action Applied to Coupon Usage656 cited
• 1996Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context641 cited
• 1988Measuring the Effect of Retail Store Promotions on Brand and Store Substitution316 cited
• 1987The Effects of a Direct Mail Coupon on Brand Choice Behavior265 cited
• 2001Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy183 cited
• 1989Analyzing Incremental Sales from a Direct Mail Coupon Promotion152 cited
• 1990A Market Response Model for Coupon Promotions140 cited
• 1996Price Discrimination Using In-Store Merchandising134 cited
• 1996Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability,128 cited
• 1994An Expanded Restaurant Typology122 cited
• 2000Clipping coupons in cyberspace: A proposed model of behavior for deal-prone consumers117 cited
• 1994Role of confidence in a multi-brand model of intentions for a high-involvement service77 cited
• 1999An Investigation of Consumer Response to Sales Promotions in Developing Markets:N a Three-Country Analysis66 cited