China’s Brands, China’s Brand Development Strategies and Corporate Brand Communications in China

Abstract

In the 1980s, when China’s so-called bamboo curtain was drawn after the reforms of the country’s Premier Deng Xiamping, not only did the western capitalist notion receive the imprimatur of the Chinese State, but, tellingly, capitalism was enthusiastically embraced by many Chinese individuals. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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