College Students and Fast Food—

Bonnie J. Knutson

92 citations0/0 files storedCornell Hotel and Restaurant Administration Quarterly

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Franchising Strategies and Performance

Abstract

College students like their fast-food restaurants to be above all else clean, friendly, and inexpensive—yet no chain is positioning itself to be the cleanest or friendliest.

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