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Coupon Promotions in Quick-service Restaurants: Preaching to the Converted?
9 references·13 citing·44 second hop
Coupon Promotions in Quick-service Restaurants: Preaching to the Converted? (2002)Coupon Promotions in Quick-service Restau…College Students and Fast Food— (2000)College Students and Fast Foo…An Expanded Restaurant Typology (1994)An Expanded Restaurant Typolo…Individual differences in response to consumer promotions (1991)Individual differences in res…Sales Promotion: Concepts, Methods and Strategies (1990)Sales Promotion: Concepts, Me…Analyzing Incremental Sales from a Direct Mail Coupon Promotion (1989)Analyzing Incremental Sales f…The Lead Effect of Marketing Decisions (1985)The Lead Effect of Marketing …Consumer Promotions and the Acceleration of Product Purchases (1985)Consumer Promotions and the A…A Price Discrimination Theory of Coupons (1984)A Price Discrimination Theory…A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables (1981)A Theoretical and Empirical E…The role of loyalty programs in healthcare service ecosystems (2017)The role of loyalty programs …Impact of Flash Sales on Consumers &E-Commerce Industry in India (2017)Impact of Flash Sales on Cons…Ensuring restaurant quality and guests’ loyalty: an integrative model based on marketing (7P) approach (2016)Ensuring restaurant quality a…A framework and model to evaluate promotions: A restaurant cross-promotion in-market study (2016)A framework and model to eval…The Impact of Price-Based and New Product Promotions on Fast Food Restaurant Sales and Stock Prices (2015)The Impact of Price-Based and…Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image (2015)Effect of restaurant discount…Influence of coupons on online travel reservation service recovery (2014)Influence of coupons on onlin…QSR Choice: Key Restaurant Attributes and the Roles of Gender, Age and Dining Frequency (2013)QSR Choice: Key Restaurant At…Eating-Out Motivations and Variety-Seeking Behavior: An Exploratory Approach on Loyalty Behavior (2013)Eating-Out Motivations and Va…The influence of social responsibility image relative to product and service quality on brand loyalty: an exploratory study of quick-service restaurants. (2010)The influence of social respo…The Impact of Product and Service Quality on Brand Loyalty (2005)The Impact of Product and Ser…Hospitality and tourism marketing: recent developments in research and future directions (2004)Hospitality and tourism marke…Effects of coupons on brand categorization and choice of fast foods in China (2003)Effects of coupons on brand c…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Destination image (2002)Satisfaction: a behavioral perspective on the consumer (2010)Hospitality marketing research from 2000 to 2009 (2011)The structural and infrastructural decisions of operations management in the hotel sector and their impact on organizational performance (2014)Event and festival research: a review and research directions (2019)An easy guide to factor analysis (1994)A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery (1999)An Easy Guide to Factor Analysis (2014)Applying mixed methods to identify what drives quick service restaurant's customer satisfaction at the unit-level (2015)Understanding food truck customers: Selection attributes and customer segmentation (2020)Antecedents and consequences of fast-food restaurant customers' perception of price fairness (2021)Brand Loyalty: Measurement and Management (1978)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Econometric Models and Economic Forecasts (1990)The Effects of Brand Loyalty on Competitive Price Promotional Strategies (1990)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin (2012)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)A Price Expectations Model of Customer Brand Choice (1990)The effects of framing price promotion messages on consumers' perceptions and purchase intentions (1998)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Time Series Analysis: Forecasting and Control (1977)Strategy over the business cycle (1989)Time-series models in marketing: Past, present and future (2000)Investigating Causal Relations by Econometric Models and Cross-Spectral Methods (2010)The relative impact of attribute, severity, and timing of psychological contract breach on behavioral and attitudinal outcomes (2013)Impact of Deals and Deal Retraction on Brand Switching (1978)Coupon face value: Its impact on coupon redemptions, brand sales, and brand profitability, (1996)The Impact of Customer Satisfaction on Share-of-Wallet in a Business-to-Business Environment (2003)Measuring and Managing Returns from Retailer-Customized Coupon Campaigns (2011)Price Search in the Retail Grocery Market (1996)The Decomposition of Promotional Response: An Empirical Generalization (1999)Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions (2003)Dynamic Version of the Economic Lot Size Model (2004)Employee Alienation in the Quick Service Restaurant Industry (2007)Examining the Impact of Consumer Innovativeness and Innovative Restaurant Image in Upscale Restaurants (2015)Customer experience management strategies in upscale restaurants: Lessons from the Covid-19 pandemic (2022)A perceptual mapping of online travel agencies and preference attributes (2006)Generation Y Consumers (2011)Assessment of Service Quality in the Fast-Food Restaurant (2015)Reason-based choice (1993)Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards (2002)New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)
this work references cited by second hop

References

  • 1990Sales Promotion: Concepts, Methods and Strategies846 cited
  • 1984A Price Discrimination Theory of Coupons491 cited
  • 1985Consumer Promotions and the Acceleration of Product Purchases409 cited
  • 1981A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables297 cited
  • 1989Analyzing Incremental Sales from a Direct Mail Coupon Promotion152 cited
  • 1994An Expanded Restaurant Typology122 cited
  • 2000College Students and Fast Food—92 cited
  • 1985The Lead Effect of Marketing Decisions81 cited
  • 1991Individual differences in response to consumer promotions55 cited

Cited by

  • 2004Hospitality and tourism marketing: recent developments in research and future directions131 cited
  • 2013QSR Choice: Key Restaurant Attributes and the Roles of Gender, Age and Dining Frequency66 cited
  • 2016Ensuring restaurant quality and guests’ loyalty: an integrative model based on marketing (7P) approach60 cited
  • 2005The Impact of Product and Service Quality on Brand Loyalty56 cited
  • 2014Influence of coupons on online travel reservation service recovery40 cited
  • 2017The role of loyalty programs in healthcare service ecosystems

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35 cited
  • 2013Eating-Out Motivations and Variety-Seeking Behavior: An Exploratory Approach on Loyalty Behavior33 cited
  • 2003Effects of coupons on brand categorization and choice of fast foods in China25 cited
  • 2015Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image21 cited
  • 2010The influence of social responsibility image relative to product and service quality on brand loyalty: an exploratory study of quick-service restaurants.21 cited
  • 2015The Impact of Price-Based and New Product Promotions on Fast Food Restaurant Sales and Stock Prices20 cited
  • 2017Impact of Flash Sales on Consumers &E-Commerce Industry in India8 cited
  • 2016A framework and model to evaluate promotions: A restaurant cross-promotion in-market study7 cited