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Understanding food truck customers: Selection attributes and customer segmentation · Study

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ArticleUnderstanding food truck customers: Selection attributes and customer segmentation

Hayeon Choi2020

Article2020

Understanding food truck customers: Selection attributes and customer segmentation

Hayeon Choi · Eun-Kyong Choi · Borham Yoon · Hyun-Woo Joung

32 citations·0/0 files stored·International Journal of Hospitality Management

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Culinary Culture and Tourism

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.2020Best practices in exploratory factor analysis: four recommendations for getting the most from your analysis 1999Evaluating the use of exploratory factor analysis in psychological research.2007Does Food Quality Really Matter in Restaurants? Its Impact On Customer Satisfaction and Behavioral Intentions 2009The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry 2020Sample size and subject to item ratio in principal components analysis 2008The relationships among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intentions 2004The Relative Importance of Food, Atmosphere, and Fairness of Wait

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2023The rise of the food truck phenomenon: an integrated model of consumers' intentions to visit food trucks

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Details

Year2020

Typearticle

Published2020-08-12

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations32

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1016/j.ijhm.2020.102647

openalex_workW3048948476

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