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ArticleConsumer inventory sensitivity and the postpromotion dip

Scott A. Neslin1996

Article1996

Consumer inventory sensitivity and the postpromotion dip

Scott A. Neslin · Linda G. Schneider Stone

72 citations·0/0 files stored·Marketing Letters

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Forecasting Techniques and Applications

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References

1983A Logit Model of Brand Choice Calibrated on Scanner Data 1988Impact of Sales Promotions on When, What, and How Much to Buy 1990Sales Promotion: Concepts, Methods and Strategies 1989Price-Induced Patterns of Competition 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)1984A Price Discrimination Theory of Coupons 1985Consumer Promotions and the Acceleration of Product Purchases 1978Impact of Deals and Deal Retraction on Brand Switching

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2002How Promotions Work: SCAN*PRO-Based Evolutionary Model Building 2022Don't waste that free lettuce! Impact of BOGOF promotions on retail profit and food waste 2010Restrictiveness and guidance in support systems 2004Intertemporal Substitution and Storable Products 1993Chapter 12 Sales promotion models 2003The Post-Promotion Dip Puzzle: What do the Data Have to Say?

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1992La sensibilité du consommateur à la promotion des ventes: de la naissance à la maturitéarticle · 13 shared references 1993Chapter 12 Sales promotion modelschapter · 11 shared references 2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environmentarticle · 11 shared references 2002Measuring the Impact of Promotions on Brand Switching Under Rational Consumer Behaviorpreprint · 11 shared references 1989Sales promotion: The long and the short of itarticle · 10 shared references 2002Analysis of Sales Promotion Effects on Household Purchase Behaviorthesis · 9 shared references

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Year1996

Typearticle

Published1996-01-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations72

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/bf00557313

openalex_workW2006445332

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