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The Post-Promotion Dip Puzzle: What do the Data Have to Say? · Study

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ArticleThe Post-Promotion Dip Puzzle: What do the Data Have to Say?

Igal E. Hendel2003

Article2003

The Post-Promotion Dip Puzzle: What do the Data Have to Say?

Igal E. Hendel · Aviv Nevo

44 citations·0/0 files stored·Quantitative Marketing and Economics

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

1978Specification Tests in Econometrics 2003Analysis of Panel Data 1988Impact of Sales Promotions on When, What, and How Much to Buy 1951Optimal Inventory Policy 1998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP 1989Reference Effects of Price and Promotion on Brand Choice Behavior 2003Why Don't Prices Rise During Periods of Peak Demand? Evidence from Scanner Data 1999The Decomposition of Promotional Response: An Empirical Generalization

Cited by

2010Restrictiveness and guidance in support systems 2004Intertemporal Substitution and Storable Products 2023The pricing strategies of online grocery retailers 2022Price promotions and “freemium” app monetization 2005Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry 2014Unveiling the relationship between the transaction timing, spending and dropout behavior of customers

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2004Intertemporal Substitution and Storable Productsarticle · 13 shared references 2006Sales and consumer inventoryarticle · 9 shared references 2002Sales and Consumer Inventoryreport · 9 shared references 2003Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Lookingarticle · 8 shared references 1993Chapter 12 Sales promotion modelschapter · 8 shared references 2019How price promotions work: A review of practice and theorychapter · 8 shared references

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Year2003

Typearticle

Published2003-11-21

VenueQuantitative Marketing and Economics

ISSN-L1570-7156

Languageen

Citations44

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1023/b:qmec.0000004844.32036.5a

openalex_workW1976288929

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2019A comparative analysis of marketing promotions and implications for data analytics

2019Microeconometric models of consumer demand