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Price promotions and “freemium” app monetization · Study

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ArticlePrice promotions and “freemium” app monetization

Julian Runge2022

Article2022

Price promotions and “freemium” app monetization

Julian Runge · Jonathan Levav · Harikesh S. Nair

33 citations·0/0 files stored·Quantitative Marketing and Economics

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Digital Platforms and Economics

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References

1986Price and Advertising Signals of Product Quality 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review 2004Effort for Payment 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice 2007Zero as a Special Price: The True Value of Free Products 1998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP 2001The Category-Demand Effects of Price Promotions 1985Do Higher Prices Signal Higher Quality?

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2022Algorithmic Assortative Matching on a Digital Social Medium

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2019How price promotions work: A review of practice and theorychapter · 8 shared references 2008Sales Promotion Modelschapter · 5 shared references 2012Repositioning Dynamics and Pricing Strategyarticle · 5 shared references 2017Sales Promotion Modelschapter · 5 shared references 2018Dynamic effects of price promotions: field evidence, consumer search, and supply-side implicationsarticle · 5 shared references 2015CSR Initiatives as Market Signals: A Review and Research Agendaarticle · 4 shared references

Details

Year2022

Typearticle

Published2022-06-01

VenueQuantitative Marketing and Economics

ISSN-L1570-7156

Languageen

Citations33

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11129-022-09248-3

openalex_workW4285041554

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