S
Zodix
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Inbox
Notes
Write
Learn
Alerts
More
Ask your library
Notifications
Quick cite
Review
Search or jump to…
⌘K
Jonathan Levav · Study
Home
/
Author
Jonathan Levav
38 works
· latest 2025
· 5 institutions
cluster: provisional
ORCID 0000-0002-2726-399X
Follow
Suggest an ORCID correction
h-index
24
i10
28
Citations
4,928
Works here
38
08
09
10
11
12
13
14
15
16
17
18
20
21
22
24
25
Most cited in this library
Extraneous factors in judicial decisions
2011 · 1,431 citations
The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior
2016 · 559 citations
Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed
2000 · 513 citations
Virtual communication curbs creative idea generation
2022 · 382 citations
Seeking Freedom through Variety
2009 · 315 citations
Works
38 shown
Kinesthetic Properties of Response Scales Yield Different Judgments
Journal of Consumer Research
·
2025
·
2 authors
1
citations
50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives
Journal of Consumer Research
·
2024
·
4 authors
25
citations
The Upscaling Effect: How the Decision Context Influences Tradeoffs between Desirability and Feasibility
Journal of Consumer Research
·
2022
·
3 authors
12
citations
The Effect of Auditory and Visual Recommendations on Choice
Psychological Science
·
2022
·
3 authors
·
Open access
12
citations
Price promotions and “freemium” app monetization
Quantitative Marketing and Economics
·
2022
·
3 authors
33
citations
Compatibility effects in the perception of dispersion
Cognition
·
2022
·
2 authors
2
citations
Virtual communication curbs creative idea generation
Nature
·
2022
·
2 authors
382
citations
Preference Reversals Between Digital and Physical Goods
Journal of Marketing Research
·
2021
·
3 authors
·
Open access
33
citations
A Reexamination of the Impact of Decision Conflict on Choice Deferral
Management Science
·
2020
·
3 authors
·
Open access
16
citations
Process Utility and the Effect of Inaction Frames
Management Science
·
2018
·
2 authors
14
citations
The Asymmetric Impact of Context on Advantaged versus Disadvantaged Options
Journal of Marketing Research
·
2017
·
3 authors
28
citations
The Compensatory Consumer Behavior Model: How self‐discrepancies drive consumer behavior
Journal of Consumer Psychology
·
2016
·
4 authors
559
citations
Comparison Focus: the Asymmetric Impact of Context Effects on Advantaged Versus Disadvantaged Options
ACR North American Advances
·
2016
·
3 authors
1
citations
The Effect of Preference Expression Modality on Self-Control
Journal of Consumer Research
·
2015
·
3 authors
56
citations
Anticipating Divine Protection? Reminders of God Can Increase Nonmoral Risk Taking
Psychological Science
·
2015
·
3 authors
82
citations
Affecting Choice and Desire: Hedonic and Utilitarian Feature Presentation Sequences
ACR North American Advances
·
2014
·
2 authors
1
citations
Prominence versus Dominance: How Relationships between Alternatives Drive Decision Strategy and Choice
Journal of Marketing Research
·
2013
·
2 authors
32
citations
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
Journal of Consumer Research
·
2012
·
3 authors
81
citations
Reply to Weinshall-Margel and Shapard: Extraneous factors in judicial decisions persist
Proceedings of the National Academy of Sciences
·
2011
·
2 authors
·
other
·
Open access
34
citations
Extraneous factors in judicial decisions
Proceedings of the National Academy of Sciences
·
2011
·
2 authors
·
Open access
1,431
citations
The Effect of Ordering Decisions by Choice-Set Size on Consumer Search
PsycEXTRA Dataset
·
2011
·
3 authors
·
dataset
1
citations
Physical Contact and Financial Risk Taking
Psychological Science
·
2010
·
2 authors
·
Open access
93
citations
Motivational Compatibility and Choice Conflict
Journal of Consumer Research
·
2010
·
3 authors
42
citations
Order in Product Customization Decisions: Evidence from Field Experiments
Journal of Political Economy
·
2010
·
4 authors
243
citations
Why don't we learn to accurately forecast feelings? How misremembering our predictions blinds us to past forecasting errors.
Journal of Experimental Psychology General
·
2010
·
3 authors
·
Open access
68
citations
Seeking Freedom through Variety
Journal of Consumer Research
·
2009
·
1 author
315
citations
Emotional Accounting: How Feelings about Money Influence Consumer Choice
Journal of Marketing Research
·
2009
·
2 authors
·
Open access
193
citations
Choice Construction versus Preference Construction: The Instability of Preferences Learned in Context
Journal of Marketing Research
·
2008
·
2 authors
·
Open access
158
citations
Order in Product Customization Decisions
Alexandria (UniSG) (University of St.Gallen)
·
2008
·
4 authors
·
other
5
citations
Seeking freedom through variety
PsycEXTRA Dataset
·
2008
·
2 authors
·
dataset
157
citations
When Questions Change Behavior
Psychological Science
·
2006
·
2 authors
149
citations
The Effect of Variety on sequential Choice
Alexandria (UniSG) (University of St.Gallen)
·
2005
·
3 authors
·
other
3
citations
The Effect of Attribute Order and Variety on Choice Demotivation: A Field Experiment on German Car Buyers
PsycEXTRA Dataset
·
2005
·
4 authors
·
dataset
·
Open access
7
citations
Asking Questions and Changing Behavior: The Role of Ease of Representation
PsycEXTRA Dataset
·
2005
·
2 authors
·
dataset
1
citations
Partition-Edit-Count: Naive Extensional Reasoning in Judgment of Conditional Probability.
Journal of Experimental Psychology General
·
2004
·
2 authors
65
citations
Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed
Journal of Consumer Research
·
2000
·
2 authors
513
citations
Familiarity Bias and Belief Reversal in Relative Likelihood Judgment
Organizational Behavior and Human Decision Processes
·
2000
·
2 authors
78
citations
Familiarity bias in relative likelihood judgment
PsycEXTRA Dataset
·
1998
·
2 authors
·
dataset
2
citations