SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

A comparative analysis of marketing promotions and implications for data analytics · Study

ArticleShelves

ArticleA comparative analysis of marketing promotions and implications for data analytics

Moutaz J. Khouja2019

Article2019

A comparative analysis of marketing promotions and implications for data analytics

Moutaz J. Khouja · Chandrasekar Subramaniam · Vinay Vasudev

21 citations·0/0 files stored·International Journal of Research in Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 21 citations exist upstream.

References

1999Doing It Now or Later 1988Impact of Sales Promotions on When, What, and How Much to Buy 1987Market Segmentation, Product Differentiation, and Marketing Strategy 1986Beyond the Many Faces of Price: An Integration of Pricing Strategies 1992The Discounting of Discounts and Promotion Thresholds 2003Brand and Quantity Choice Dynamics Under Price Uncertainty 1984Cyclic Pricing by a Durable Goods Monopolist 2013Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions

Cited by

2022Price promotion considering the reference price effect and consumer loyalty: Competition between first-party and third-party retailers

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2004Intertemporal Substitution and Storable Productsarticle · 6 shared references 2003The Post-Promotion Dip Puzzle: What do the Data Have to Say?article · 5 shared references 2022Buy-One-Get-One Promotions in a Two-Echelon Supply Chainarticle · 5 shared references 1993Chapter 12 Sales promotion modelschapter · 4 shared references 2016New developments in behavioral pricing researcharticle · 4 shared references 2020Duration of price promotion and product profit: An in-depth study based on point-of-sale dataarticle · 4 shared references

Details

Year2019

Typearticle

Published2019-08-29

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations21

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/j.ijresmar.2019.07.002

openalex_workW2970934150

Links

Imported from OpenAlex (CC0) — nothing here is generated.