SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A comparative analysis of marketing promotions and implications for data analytics
16 references·2 citing·53 second hop
A comparative analysis of marketing promotions and implications for data analytics (2019)A comparative analysis of marketing promo…Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions (2013)Demand Functions in Decision …Procrastination of Enjoyable Experiences (2010)Procrastination of Enjoyable …Coupons Versus Rebates (2007)Coupons Versus RebatesEffects of perceived behavioral control on the consumer usage intention of e-coupons (2006)Effects of perceived behavior…Brand and Quantity Choice Dynamics Under Price Uncertainty (2003)Brand and Quantity Choice Dyn…Measures of Marketing Success: (2002)Measures of Marketing Success:Consumers' perceptions of promotional framing of price (2000)Consumers' perceptions of pro…Marketing Performance Measures: History and Interrelationships (1999)Marketing Performance Measure…Doing It Now or Later (1999)Doing It Now or LaterThe Illusion of Delayed Incentives: Evaluating Future Effort-Money Transactions (1998)The Illusion of Delayed Incen…The Discounting of Discounts and Promotion Thresholds (1992)The Discounting of Discounts …Sales promotion: The long and the short of it (1989)Sales promotion: The long and…Impact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…Market Segmentation, Product Differentiation, and Marketing Strategy (1987)Market Segmentation, Product …Beyond the Many Faces of Price: An Integration of Pricing Strategies (1986)Beyond the Many Faces of Pric…Cyclic Pricing by a Durable Goods Monopolist (1984)Cyclic Pricing by a Durable G…Price promotion considering the reference price effect and consumer loyalty: Competition between first-party and third-party retailers (2022)Price promotion considering t…Can the six dimensions of Marketing Promotion enhance performance in the international shipbuilding industry? (2021)Can the six dimensions of Mar…Conditional logit analysis of qualitative choice behavior (1972)A Method for Minimizing the Impact of Distributional Assumptions in Econometric Models for Duration Data (1984)Automobile Prices in Market Equilibrium (1995)Chapter 63 Econometric Tools for Analyzing Market Outcomes (2007)Econometric Tools for Analyzing Market Outcomes (2007)Dynamic discrete choice structural models: A survey (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)Extended Theory of Planned Behavior (ETPB): Investigating Customers’ Perception of Restaurants’ Sustainability by Testing a Structural Equation Model (2018)Incorporation of health consciousness into the technology readiness and acceptance model to predict app download and usage intentions (2018)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Adoption of Internet banking by Australian consumers: an empirical investigation (1999)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)Pricing: Making Profitable Decisions (1980)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review (1989)UPC Scanner Pricing Systems: Are They Accurate? (1994)Consumer price sensitivity and price thresholds14 14Sangman Han is Associate Professor, School of Business Administration Sungkyunkwan University, 53 3-ga, Myongnyun-dong, Chongno-gu, Seoul (phone: 82-2-760-0456, email: smhan@yurim.skku.ac.kr). Sunil Gupta is Meyer Feldberg Professor of Business (phone: 212-854-3467, email: sg37@columbia.edu) and Donald R. Lehmann is George E. Warren Professor (phone: 212-854-3465, email: drl2@columbia.edu), both at the Graduate School of Business, Columbia University, New York, NY 10027. All correspondence should be directed to Sunil Gupta. (2001)Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice (2007)Prospect Theory: An Analysis of Decision under Risk (1979)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Prospect theory: An analysis of decision under risk (1988)Industrial Pricing: Theory and Managerial Practice (1999)A Structural Analysis of Value, Quality, and Price Perceptions of Business and Leisure Travelers (2000)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Toward a positive theory of consumer choice (1980)A Theory of Rational Addiction (1988)Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias (1991)Discrete Choice Methods with Simulation (2001)Time Discounting and Time Preference: A Critical Review (2002)A Model of Reference-Dependent Preferences (2006)Reexamination of the perfectness concept for equilibrium points in extensive games (1975)Chapter 10 Price discrimination (1989)Durable Goods Theory for Real World Markets (2003)Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games (2007)Stability in Competition (1929)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)The Theory of Industrial Organization (1988)Green product design in supply chains under competition (2016)Improving Consumer Welfare and Manufacturer Profit via Government Subsidy Programs: Subsidizing Consumers or Manufacturers? (2018)Should multinational firms implement blockchain to provide quality verification? (2020)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition (1974)Product differentiation advantages of pioneering brands (1980)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Technology Diffusion: An Empirical Test of Competitive Effects (1989)Contemporary Strategy Analysis (1998)Business performance and dimensions of strategic orientation (2003)The use of Web analytics for digital marketing performance measurement (2015)Relationships among knowledge-oriented leadership, customer knowledge management, innovation quality and firm performance in SMEs (2022)
this work references cited by second hop

References

  • 1999Doing It Now or Later3,127 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1987Market Segmentation, Product Differentiation, and Marketing Strategy611 cited
  • 1986Beyond the Many Faces of Price: An Integration of Pricing Strategies374 cited
  • 1992The Discounting of Discounts and Promotion Thresholds359 cited
  • 2003Brand and Quantity Choice Dynamics Under Price Uncertainty351 cited
  • 1984Cyclic Pricing by a Durable Goods Monopolist343 cited
  • 2013Demand Functions in Decision Modeling: A Comprehensive Survey and Research Directions338 cited
  • 1999Marketing Performance Measures: History and Interrelationships288 cited
  • 2006Effects of perceived behavioral control on the consumer usage intention of e-coupons248 cited
  • 1998The Illusion of Delayed Incentives: Evaluating Future Effort-Money Transactions233 cited
  • 1989Sales promotion: The long and the short of it213 cited
  • 2000Consumers' perceptions of promotional framing of price201 cited
  • 2010Procrastination of Enjoyable Experiences150 cited
  • 2007Coupons Versus Rebates133 cited
  • 2002

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Measures of Marketing Success:
118 cited

Cited by

  • 2022Price promotion considering the reference price effect and consumer loyalty: Competition between first-party and third-party retailers14 cited
  • 2021Can the six dimensions of Marketing Promotion enhance performance in the international shipbuilding industry?9 cited