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ArticleMeasures of Marketing Success:

Joan Llonch i Andreu2002

Article2002

Measures of Marketing Success:

Joan Llonch i Andreu · Rossano Eusebio · Tim Ambler

118 citations·0/0 files stored·European Management Journal

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Marketing and Advertising Strategies Accounting and Organizational Management Corporate Governance and Management

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References

1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 2000Marketing management: analysis. planning. implementation and control 1995Building Strong Brands 1990The Effect of a Market Orientation on Business Profitability 1991Managing Brand Equity 1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit 1995The rise and fall of strategic planning

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2003SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES 2011The impact of E-marketing use on small business enterprises' marketing success 2011Customer relationship management implementation 2013The New Frontiers of Destination Management 2007Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration 2010

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1997Measures of marketing successarticle · 21 shared references 2003Measures of Marketing Success: A Comparison Between China and the United Kingdomarticle · 14 shared references 2004Assessing Marketing Performance: Reasons for Metrics Selectionarticle · 12 shared references 1996Competitive strategy in the market-focused businessarticle · 12 shared references 1998The Market Orientation-Performance Link: Some Evidence from the Public Sector and Universitiesarticle · 12 shared references 1997Mediating Influences on the Relationsmp between Market Orientation and Profitability in Small Industrial Firmsarticle · 11 shared references

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Year2002

Typearticle

Published2002-08-01

VenueEuropean Management Journal

ISSN-L0263-2373

Languageen

Citations118

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/s0263-2373(02)00064-6

openalex_workW2017377100

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