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Measures of Marketing Success: A Comparison Between China and the United Kingdom · Study

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ArticleMeasures of Marketing Success: A Comparison Between China and the United Kingdom

Tim Ambler2003

Article2003

Measures of Marketing Success: A Comparison Between China and the United Kingdom

33 citations·0/0 files stored·Asia Pacific Journal of Management

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Marketing and Advertising Strategies Accounting and Organizational Management Corporate Governance and Management

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References

1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1995Building Strong Brands 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?1989The PIMS principles: Linking strategy to performance 1991The performance measurement manifesto.

Cited by

2010Marketing metrics' usage: Its predictors and implications for customer relationship management 2021Strategic business decision making: the use and relevance of marketing metrics and knowledge management 2013MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts 2018“What you measure is what you will get”?:Exploring the effectiveness of marketing performance measurement practices

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2002Measures of Marketing Success:article · 14 shared references 2006Measures of marketing performance: a comparative study from Spainarticle · 14 shared references 2004Assessing Marketing Performance: Reasons for Metrics Selectionarticle · 9 shared references 2011An expanded model of marketing performancearticle · 9 shared references 2008Designing a Predictive Performance Measurement and Control System to Maximize Customer Relationship Management Successarticle · 8 shared references 2010Kontrola skuteczności marketingowej - problem zmienności interpretacji i pomiaruarticle · 8 shared references

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Year2003

Typearticle

Published2003-06-01

VenueAsia Pacific Journal of Management

ISSN-L0217-4561

Languageen

Citations33

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1023/a:1023896601290

openalex_workW147603076

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2013What successful branding looks like: a managerial perspective

2008Strategic marketing in Chinese manufacturing companies