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Measures of Marketing Success: A Comparison Between China and the United Kingdom
16 references·7 citing·38 second hop
Measures of Marketing Success: A Comparison Between China and the United Kingdom (2003)Measures of Marketing Success: A Comparis…Marketing Performance Measures: History and Interrelationships (1999)Marketing Performance Measure…Managing Customer Value (1999)Managing Customer ValueThe Persistence of Marketing Effects on Sales (1995)The Persistence of Marketing …Building Strong Brands (1995)Building Strong BrandsDoes Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …The performance measurement manifesto. (1991)The performance measurement m…Brand Equity: A Perspective on its Meaning and Measurement (1991)Brand Equity: A Perspective o…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Marketing Performance Assessment (1990)Marketing Performance Assessm…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Driven Strategy: Processes for Creating Value (1990)Market Driven Strategy: Proce…The PIMS principles: Linking strategy to performance (1989)The PIMS principles: Linking …Valuing Market Strategies (1988)Valuing Market StrategiesAssessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…After the Sale is Over... (1983)After the Sale is Over...Strategic business decision making: the use and relevance of marketing metrics and knowledge management (2021)Strategic business decision m…“What you measure is what you will get”?:Exploring the effectiveness of marketing performance measurement practices (2018)“What you measure is what you…What successful branding looks like: a managerial perspective (2013)What successful branding look…MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS (2013)MARKETING PERFORMANCE MEASURE…Marketing metrics' usage: Its predictors and implications for customer relationship management (2010)Marketing metrics' usage: Its…Strategic marketing in Chinese manufacturing companies (2008)Strategic marketing in Chines…Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts (2008)Exploring the Construct of Se…The Comparative Advantage Theory of Competition (1995)Market Orientation and Organizational Performance: Is Innovation a Missing Link? (1998)The C-OAR-SE procedure for scale development in marketing (2002)External Control of Organizations: Resource Dependence Perspective (2011)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Market Orientation: Antecedents and Consequences (1993)The Capabilities of Market-Driven Organizations (1994)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)A resource‐based view of the firm (1984)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Changing Role of Marketing in the Corporation (1992)Dynamic capabilities: A review and research agenda (2007)Research in Organizational Behavior (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Market Orientation: Antecedents and Consequences (1993)The Discovery of Grounded Theory (2017)The performance measurement revolution: why now and what next? (1999)The balance on the balanced scorecard a critical analysis of some of its assumptions (2000)Performance implications of strategic performance measurement in financial services firms (2003)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions (1992)When are technologies disruptive? a demand‐based view of the emergence of competition (2002)The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view (2008)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)A conceptual model of perceived customer value in e‐commerce: A preliminary investigation (2003)Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour (2005)First-mover advantages (1988)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Innovation, organizational capabilities, and the born-global firm (2004)
this work references cited by second hop

References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1995Building Strong Brands4,432 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications4,123 cited
  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1989The PIMS principles: Linking strategy to performance1,302 cited
  • 1991The performance measurement manifesto.1,295 cited
  • 1990Market Driven Strategy: Processes for Creating Value525 cited
  • 1999Managing Customer Value493 cited
  • 1995The Persistence of Marketing Effects on Sales456 cited
  • 1983After the Sale is Over...412 cited
  • 1991Brand Equity: A Perspective on its Meaning and Measurement398 cited
  • 1999Marketing Performance Measures: History and Interrelationships288 cited
  • 1988Valuing Market Strategies275 cited
  • 1990Marketing Performance Assessment

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179 cited

Cited by

  • 2010Marketing metrics' usage: Its predictors and implications for customer relationship management70 cited
  • 2021Strategic business decision making: the use and relevance of marketing metrics and knowledge management27 cited
  • 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts20 cited
  • 2013MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS20 cited
  • 2018“What you measure is what you will get”?:Exploring the effectiveness of marketing performance measurement practices16 cited
  • 2013What successful branding looks like: a managerial perspective14 cited
  • 2008Strategic marketing in Chinese manufacturing companies14 cited