The C-OAR-SE procedure for scale development in marketingJohn R. Rossiter2002-12-01articleInternational Journal of Research in Marketing2,483 citationsgreenNo readable copy stored yet — this record is metadata only.Psychometric Methodologies and TestingHealth Education and ValidationBusiness Strategies and Management ResearchAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 2,483 citations exist upstream.References1951Coefficient Alpha and the Internal Structure of Tests1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.1994The magical number seven, plus or minus two: Some limits on our capacity for processing information.1979A Paradigm for Developing Better Measures of Marketing Constructs1979Review of Psychometric theory (2nd ed.).1973The nature of human values1957The Measurement of MeaningCited by2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs2009The use of partial least squares path modeling in international marketing2012Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective2008Advancing formative measurement models2008Formative versus reflective measurement models: Two applications of formative measurement2004Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing2009Evaluation of Structural Equation Models Using the Partial Least Squares (PLS) Approach2017Marketing survey research best practices: evidence and recommendations from a review of JAMS articles