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John R. Rossiter · Study

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John R. Rossiter

57 works· latest 2019· 7 institutionscluster: provisionalORCID 0000-0002-0311-6506

h-index43

i1055

Citations11,847

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Most cited in this library

The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs2007 · 3,094 citations
The C-OAR-SE procedure for scale development in marketing2002 · 2,483 citations
Advertising and Promotion Management1987 · 868 citations
Advertising communications & promotion management1997 · 429 citations
Children and Commercial Persuasion: An Attribution Theory Analysis1974 · 405 citations

Works

57 shown

A critique of prospect theory and framing with particular reference to consumer decisions

Journal of Consumer Behaviour·2019·1 author

22citations

Marketing Communications: Objectives, Strategy, Tactics

Research Online (University of Wollongong)·2018·3 authors·book

43citations

Methodological Guidelines for Advertising Research

Journal of Advertising·2017·2 authors

47citations

‘Branding’ explained: Defining and measuring brand awareness and brand attitude

Journal of Brand Management·2014·1 author

87citations

Falling in love with brands: a dynamic analysis of the trajectories of brand love

Marketing Letters·2014·4 authors

165citations

International Journal of Advertising·2013·2 authors

19citations

‘Pick Any’ Measures Contaminate Brand Image Studies

International Journal of Market Research·2012·3 authors

20citations

C-OAR-SE-Based Single-Item Measures for the Two-Stage Technology Acceptance Model

Australasian Marketing Journal (AMJ)·2012·2 authors

25citations

Emotional Branding Pays Off

Journal of Advertising Research·2012·2 authors

107citations

A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking

Marketing Letters·2012·1 author·Open access

107citations

Marketing measurement revolution

European Journal of Marketing·2011·1 author

126citations

Comparing perceptions of marketing communication channels

European Journal of Marketing·2011·2 authors

172citations

Print advertising: Celebrity presenters

Journal of Business Research·2011·2 authors

93citations

How coviewing reduces the effectiveness of TV advertising

Journal of Marketing Communications·2011·4 authors

34citations

Three good reasons NOT to use five and seven point Likert items

Research Online (University of Wollongong)·2011·4 authors·other·Open access

47citations

Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics

Research Online (University of Wollongong)·2010·1 author·book

146citations

Measurement for the Social Sciences

Springer eBooks·2010·1 author·book

118citations

The Validity of Two Brief Measures of Creative Ability

Creativity Research Journal·2010·3 authors

71citations

Tailor-made single-item measures of doubly concrete constructs

International Journal of Advertising·2009·2 authors

245citations

Envisioning the Future of Advertising Creativity Research: Alternative Perspectives

Journal of Advertising·2008·9 authors

22citations

The Role of Ad Likability in Predicting an Ad's Campaign Performance

Journal of Advertising·2008·2 authors

86citations

Content Validity of Measures of Abstract Constructs in Management and Organizational Research

British Journal of Management·2008·1 author

128citations

The low stability of brand-attribute associations is partly due to market research methodology

International Journal of Research in Marketing·2008·2 authors

45citations

Defining the necessary components of creative, effective ads

Research Online (University of Wollongong)·2008·1 author

19citations

The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs

Journal of Marketing Research·2007·2 authors·Open access

3,094citations

Reminder: a horse is a horse

International Journal of Research in Marketing·2005·1 author

76citations

Marketing Communications: theory and applications

Murdoch University Research Portal·2005·2 authors·book

207citations

Range Model of Judgments

Journal of Consumer Psychology·2005·2 authors

7citations

Fear‐pattern analysis supports the fear‐drive model for antispeeding road‐safety TV ads

Psychology and Marketing·2004·2 authors

115citations

Special issue editorial: Fear appeals in social marketing campaigns

Psychology and Marketing·2004·2 authors

8citations

The C-OAR-SE procedure for scale development in marketing

International Journal of Research in Marketing·2002·1 author·Open access

2,483citations

The Five Forms of Transmissible, Usable marketing Knowledge

Marketing Theory·2002·1 author

46citations

The Applicability of Commercial Advertising Theory to Social Marketing: Two Case Studies of Current Australian Social Marketing Campaigns

Social Marketing Quarterly·2002·2 authors

17citations

What Is Marketing Knowledge?

Marketing Theory·2001·1 author

124citations

Aufbau und Pflege von Marken durch klassische Kommunikation

Gabler Verlag eBooks·2001·2 authors·chapter

17citations

Ethnicity in Business and Consumer Behavior

Journal of Business Research·1998·2 authors

83citations

Advanced Media Planning

Springer eBooks·1998·2 authors·book

48citations

Advertising communications & promotion management

McGraw-Hill eBooks·1997·2 authors·book

429citations

New “Brainstorming” Principles

Australian Journal of Management·1994·2 authors

74citations

Conclusions from the ARF's copy research validity project

Journal of Advertising Research·1994·2 authors

54citations

A model of brand awareness and brand attitude advertising strategies

Psychology and Marketing·1992·2 authors

366citations

Advertising Stimulus Effects: A Review

Journal of Current Issues & Research in Advertising·1992·2 authors

74citations

A Better Advertising Planning Grid

Journal of Advertising Research·1991·3 authors

310citations

Advertising and Promotion Management

·1987·2 authors·book

868citations

Advertising Communication Models

ACR North American Advances·1985·2 authors

40citations

Effects of Picture Size and Color on Brand Attitude Responses in Print Advertising

ACR North American Advances·1983·2 authors

40citations

Visual Imagery: Applications to Advertising

ACR North American Advances·1982·1 author

71citations

Predicting Starch Scores

Journal of Advertising Research·1981·1 author

32citations

Attitude Change through Visual Imagery in Advertising

Journal of Advertising·1980·2 authors

248citations

Advertising strategy: A communication theory approach

·1980·2 authors·book

51citations

Visual Imaging Ability As a Mediator of Advertising Response

ACR North American Advances·1978·2 authors

94citations

Reliability of a Short Test Measuring Children's Attitudes Toward TV Commercials

Journal of Consumer Research·1977·1 author

95citations

Short-Run Advertising Effects on Children: A Field Study

Journal of Marketing Research·1976·2 authors

50citations

Children's Television Viewing: An Examination of Parent-Child Consensus

Sociometry·1975·2 authors

69citations

Children's TV Commercials: Testing the Defenses

Journal of Communication·1974·2 authors

88citations

Children and Commercial Persuasion: An Attribution Theory Analysis

Journal of Consumer Research·1974·2 authors

405citations

The Remote Associates Test: Divergent or Convergent Thinking?

Psychological Reports·1966·2 authors

70citations