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ArticleReminder: a horse is a horse

John R. Rossiter2005

Article2005

Reminder: a horse is a horse

John R. Rossiter

76 citations·0/0 files stored·International Journal of Research in Marketing

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Psychometric Methodologies and Testing Psychological Testing and Assessment Educational Assessment and Pedagogy

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 2002The C-OAR-SE procedure for scale development in marketing 2004A social influence model of consumer participation in network- and small-group-based virtual communities 2004The Concept of Validity.2004Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing 2004Scale modification: alternative approaches and their consequences

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2016Should we use single items? Better not 2006Operationalisierung latenter Variablen in Strukturgleichungsmodellen: Eine Standortbestimmung 2011Les avantages et les limites de la méthode « Partial Least Square » (PLS) : une illustration empirique dans le domaine de la GRH 2017Measuring the shopper's attitude toward the point of sale display: Scale development and validation 2007Toward a Valid Measure of E-Retailing Service Quality 2007The Drivers of Customer Satisfaction with Industrial Goods: An International Study 2016The Relevance of Marketing Activities for Higher Education Institutions

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Year2005

Typearticle

Published2005-01-27

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations76

Files0 public / 0

ShelfPsychometric Methodologies and Testing

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doi10.1016/j.ijresmar.2004.11.001

openalex_workW2004347487

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2012College students’ consumption of credit cards