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The Five Forms of Transmissible, Usable marketing Knowledge · Study

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ArticleThe Five Forms of Transmissible, Usable marketing Knowledge

John R. Rossiter2002

Article2002

The Five Forms of Transmissible, Usable marketing Knowledge

John R. Rossiter

46 citations·0/0 files stored·Marketing Theory

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Innovation and Knowledge Management Marketing and Advertising Strategies Knowledge Management and Sharing

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References

1997Exploring the Implications of the Internet for Consumer Marketing 1991Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science 2002Customer Relationship Management: In B2C Markets, Often Less is More 1988Note—Competitive Price and Positioning Strategies 2001What Is Marketing Knowledge?1997The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems 1997The Realms of Scientific Meaning Framework for Constructing Theoretically Meaningful Nominal Definitions of Marketing Concepts 2000Marketing Management Support Systems

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2023A typology of quantitative approaches to discovery 2004Empirical Generalisation in Marketing 2003The Ombudsman: Reaping Benefits from Management Research: Lessons from the Forecasting Principles Project 2012Advertising management principles are derived mostly from logic and very little from empirical generalizations 2006Educating practitioners to value new marketing knowledge

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Year2002

Typearticle

Published2002-12-01

VenueMarketing Theory

ISSN-L1470-5931

Languageen

Citations46

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1177/147059310200200407

openalex_workW2056496388

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2017

Transfer of marketing knowledge to Catholic primary schools