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Marketing Management Support Systems · Study

BookMarketing Management Support Systems

Berend Wierenga2000

Book2000

Marketing Management Support Systems

Berend Wierenga · Gerrit H van Bruggen

56 citations·0/0 files stored·International series in quantitative marketing

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Decision Support System Applications Big Data and Business Intelligence Competitive and Knowledge Intelligence

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2005Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods 2002The Five Forms of Transmissible, Usable marketing Knowledge 2002Bridging the marketing theory–practice gap with marketing engineering 2002On Academic Marketing Knowledge and marketing Knowledge that Marketing managers Use for Decision-Making 2014Dashboards for supporting organizational development 2016An evaluation of business intelligence tools: a cluster analysis of users’ perceptions 2008Advances in Marketing Management Support Systems 2002From Marketing Knowledge Tomarketing Principles

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Year2000

Typebook

Published2000-01-01

VenueInternational series in quantitative marketing

ISSN-L0923-6716

Languageen

Citations56

Files0 public / 0

ShelfDecision Support System Applications

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openalex_workW2500723909

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