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Berend Wierenga · Study

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Berend Wierenga

43 works· latest 2020· 2 institutionscluster: provisional

h-index29

i1042

Citations3,572

Works here43

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Most cited in this library

Virtual communities: A marketing perspective2009 · 647 citations
Dashboards as a Service2009 · 257 citations
MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures2000 · 250 citations
A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth2009 · 220 citations
Agricultural Marketing and Consumer Behavior in a Changing World1997 · 160 citations

Works

43 shown

The study of important marketing issues in an evolving field

International Journal of Research in Marketing·2020·1 author·Open access

19citations

Handbook of Marketing Decision Models

International series in management science/operations research/International series in operations research & management science·2017·4 authors·book

40citations

Managerial Decision Making in Marketing: Introduction to the Special Issue

Journal of Marketing Behavior·2016·1 author·editorial

2citations

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

Journal of Interactive Marketing·2013·3 authors

47citations

The Effect of Intuitive Advice Justification on Advice Taking

Journal of Behavioral Decision Making·2013·3 authors

26citations

Help that is not recognized: Harmful neglect of decision support systems

Decision Support Systems·2012·

3 authors

23citations

Managerial decision making in marketing: The next research frontier

International Journal of Research in Marketing·2011·1 author

95citations

The effects of process and outcome accountability on judgment process and performance

Organizational Behavior and Human Decision Processes·2011·3 authors

83citations

The Validity of Two Brief Measures of Creative Ability

Creativity Research Journal·2010·3 authors

71citations

Dashboards as a Service

Journal of Service Research·2009·8 authors

257citations

Sales promotions and channel coordination

Journal of the Academy of Marketing Science·2009·2 authors·Open access

46citations

A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth

RePub (Erasmus University Rotterdam)·2009·4 authors·report·Open access

220citations

Virtual communities: A marketing perspective

Decision Support Systems·2009·3 authors

647citations

Evolutionary approach to the development of decision support systems in the movie industry

Decision Support Systems·2009·4 authors

20citations

Demand-driven scheduling of movies in a multiplex

EUR Research Repository (Erasmus University Rotterdam)·2009·2 authors

60citations

The effect of the marketing–R&D interface on new product performance: The critical role of resources and scope

International Journal of Research in Marketing·2008·2 authors

89citations

Handbook of Marketing Decision Models

International series in management science/operations research/International series in operations research & management science·2008·2 authors·book·Open access

149citations

Advances in Marketing Management Support Systems

International series in management science/operations research/International series in operations research & management science·2008·3 authors·chapter

18citations

A Methodology for Assessing Organizational Core Values*

Journal of Management Studies·2006·3 authors

105citations

On Academic Marketing Knowledge and marketing Knowledge that Marketing managers Use for Decision-Making

Marketing Theory·2002·1 author

42citations

Bridging the marketing theory–practice gap with marketing engineering

Journal of Business Research·2002·4 authors

43citations

Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors

INFORMS Journal on Applied Analytics·2001·4 authors

28citations

Matching management support systems and managerial problem-solving modes:

European Management Journal·2001·2 authors

26citations

Implementing and Evaluating SilverScreener: A Marketing Management Support System for Movie Exhibitors

INFORMS Journal on Applied Analytics·2001·4 authors

54citations

Broadening the perspective on marketing decision models

International Journal of Research in Marketing·2000·2 authors

38citations

MOVIEMOD: An Implementable Decision-Support System for Prerelease Market Evaluation of Motion Pictures

Marketing Science·2000·4 authors·Open access

250citations

Marketing Management Support Systems: Principles, Tools, and Implementation

University of Maribor digital library (University of Maribor)·2000·2 authors·book·Open access

61citations

Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context

Marketing Letters·2000·2 authors

27citations

Marketing Management Support Systems

International series in quantitative marketing·2000·2 authors·book

56citations

The Success of Marketing Management Support Systems

Marketing Science·1999·3 authors

93citations

Improving Decision Making by Means of a Marketing Decision Support System

Management Science·1998·3 authors

144citations

The Dependent Variable in Research Into the Effects of Creativity Support Systems: Quality and Quantity of Ideas1

MIS Quarterly·1998·2 authors

68citations

The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems

Journal of Marketing·1997·2 authors·Open access

106citations

Marketing decision support systems: Adoption, use, and satisfaction

International Journal of Research in Marketing·1997·2 authors·Open access

95citations

Designing management support systems using an integrative perspective

Communications of the ACM·1997·3 authors·Open access

21citations

Agricultural Marketing and Consumer Behavior in a Changing World

Springer eBooks·1997·4 authors·book·Open access

160citations

Competing for the Future in the Agricultural and Food Channel

Springer eBooks·1997·1 author·chapter

25citations

The impact of the quality of a marketing decision support system: An experimental study

International Journal of Research in Marketing·1996·3 authors·Open access

47citations

Full-Information Maximum Likelihood Estimation of Brand Positioning Maps Using Supermarket Scanning Data

Journal of Marketing Research·1991·3 authors·Open access

18citations

Empirical test of the Lancaster characteristics model

International Journal of Research in Marketing·1984·1 author·Open access

29citations

Marketing decision models

European Journal of Operational Research·1982·1 author·other

66citations

An Investigation of Brand Choice Processes

Journal of Marketing·1976·2 authors

38citations

An investigation of brand choice processes

·1974·1 author·thesis·Open access

20citations