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The study of important marketing issues in an evolving field · Study

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ArticleThe study of important marketing issues in an evolving field

Berend Wierenga2020

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Articlebronze2020

The study of important marketing issues in an evolving field

Berend Wierenga

19 citations·0/0 files stored·International Journal of Research in Marketing

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Marketing and Advertising Strategies Business and Management Studies Business Strategies and Management Research

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References

1963The Structure of Scientific Revolutions 1963The Structure of Scientific Revolutions 1958Social Theory and Social Structure.2006Corporate Social Responsibility, Customer Satisfaction, and Market Value 1989Academic tribes and territories 2016Digital marketing: A framework, review and research agenda 1978Basic Marketing: A Managerial Approach 2011A Framework for Conceptual Contributions in Marketing

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2024Service-informed marketing reform

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Year2020

Typearticle

Published2020-12-07

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations19

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.ijresmar.2020.10.007

openalex_workW3111170769

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