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Bridging the marketing theory–practice gap with marketing engineering · Study

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ArticleBridging the marketing theory–practice gap with marketing engineering

Gary L. Lilien2002

Article2002

Bridging the marketing theory–practice gap with marketing engineering

Gary L. Lilien · Arvind Rangaswamy · Gerrit H van Bruggen · Berend Wierenga

43 citations·0/0 files stored·Journal of Business Research

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Big Data and Business Intelligence Decision Support System Applications Management and Marketing Education

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1978Administrative Behavior: A Study of Decision-Making Processes in Administrative Organization.1989Handbooks in operations research and management science 1986Judgment in Managerial Decision Making 2017Judgment under Uncertainty 1997Administrative behavior : a study of decision-making processes in administrative organizations

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Year2002

Typearticle

Published2002-02-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations43

Files0 public / 0

ShelfBig Data and Business Intelligence

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doi10.1016/s0148-2963(00)00146-6

openalex_workW2099485688

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