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Bridging the marketing theory–practice gap with marketing engineering
16 references·4 citing·41 second hop
Bridging the marketing theory–practice gap with marketing engineering (2002)Bridging the marketing theory–practice ga…Judgment under Uncertainty (2017)Judgment under UncertaintyModels and Managers: The Concept of a Decision Calculus (2004)Models and Managers: The Conc…Administrative behavior : a study of decision-making processes in administrative organizations (1997)Administrative behavior : a s…ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980. (1996)ABELL F. Dereck, Defining The…Revisiting DSS Implementation Research: A Meta-Analysis of the Literature and Suggestions for Researchers (1992)Revisiting DSS Implementation…Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset (1991)Marketing in an Information-I…Database Models and Managerial Intuition: 50% Model + 50% Manager (1990)Database Models and Manageria…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…Handbooks in operations research and management science (1989)Handbooks in operations resea…Courtyard by Marriott: Designing a Hotel Facility with Consumer-Based Marketing Models (1989)Courtyard by Marriott: Design…Decision Support System Effectiveness: A Review and an Empirical Test (1988)Decision Support System Effec…Judgment in Managerial Decision Making (1986)Judgment in Managerial Decisi…Administrative Behavior: A Study of Decision-Making Processes in Administrative Organization. (1978)Administrative Behavior: A St…Judgment under Uncertainty: Heuristics and Biases (1975)Judgment under Uncertainty: H…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: H…Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Attraction effect in crowded decision spaces: exploring the impact of decoys in choices among numerous options (2024)Attraction effect in crowded …‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets (2014)‘Is there a gap in the market…A Theory of Marketing: Outline of a Social Systems Perspective (2006)A Theory of Marketing: Outlin…Toward a normative theory of normative marketing theory (2005)Toward a normative theory of …The Principles of Psychology (1891)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Prospect theory: An analysis of decision under risk (1988)Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model (1991)Differences between entrepreneurs and managers in large organizations: Biases and heuristics in strategic decision-making (1997)Conditions for intuitive expertise: A failure to disagree. 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this work references cited by second hop

References

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  • 1974Judgment under Uncertainty: Heuristics and Biases28,742 cited
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  • 2017Judgment under Uncertainty1,843 cited
  • 1997Administrative behavior : a study of decision-making processes in administrative organizations1,689 cited
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  • 1990Database Models and Managerial Intuition: 50% Model + 50% Manager473 cited
  • 1988Decision Support System Effectiveness: A Review and an Empirical Test434 cited
  • 1992

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Revisiting DSS Implementation Research: A Meta-Analysis of the Literature and Suggestions for Researchers
361 cited
  • 1989Courtyard by Marriott: Designing a Hotel Facility with Consumer-Based Marketing Models248 cited
  • Cited by

    • 2005Toward a normative theory of normative marketing theory81 cited
    • 2014‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets36 cited
    • 2006A Theory of Marketing: Outline of a Social Systems Perspective18 cited
    • 2024Attraction effect in crowded decision spaces: exploring the impact of decoys in choices among numerous options2 cited