THE IMPACT OF EMPLOYEE COMMUNICATION AND PERCEIVED EXTERNAL PRESTIGE ON ORGANIZATIONAL IDENTIFICATION.

Ale Smidts · Ad Th. H. Pruyn · Cees B.M. Van Riel

1,351 citations0/0 files storedAcademy of Management Journal

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Job Satisfaction and Organizational Behavior Corporate Identity and Reputation Organizational Strategy and Culture

Abstract

Employees' organizational identification was measured in three organizations. Results show that employee communication augments perceived external prestige and helps explain organizational identification. Communication climate plays a central role, mediating the impact on organizational identification of the content of communication. The relative impacts of employee communication and perceived external prestige on organizational identification differ between organizations; this was attributed to differences in reputation of the companies. Consequences of the results for the management of organizational identification are discussed.

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