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Advances in Marketing Management Support Systems

Berend Wierenga · Gerrit H van Bruggen · Niek Althuizen

18 citations0/0 files storedInternational series in management science/operations research/International series in operations research & management science

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Decision Support System Applications Marketing and Advertising Strategies Corporate Governance and Management

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1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1992Information Systems Success: The Quest for the Dependent Variable 2000Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model 1983Structure‐Mapping: A Theoretical Framework for Analogy*1993The Adaptive Decision Maker 1994The Adaptive Decision Maker

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2008Marketing Engineering: Models that Connect with Practice

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