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Marketing decision models · Study

WorkMarketing decision models

Berend Wierenga1982

Work1982

Marketing decision models

Berend Wierenga

66 citations·0/0 files stored·European Journal of Operational Research

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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2015Do display ads influence search? Attribution and dynamics in online advertising 1990The Role of Experience in Information Use and Decision Making by Marketing Managers 1997The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems 1984The Marketing Strategy Center: Diagnosing the Industrial Marketer's Interdisciplinary Role 1993Strategic and operational market segmentation: a managerial analysis 1984New product forecasting 1985The Lead Effect of Marketing Decisions 1987Party strategies in the electoral market: Political marketing in West Germany, Britain and Ireland

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Year1982

Typeother

Published1982-11-01

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations66

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.1016/0377-2217(82)90257-0

openalex_workW2312425385

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