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Do display ads influence search? Attribution and dynamics in online advertising · Study

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ArticleDo display ads influence search? Attribution and dynamics in online advertising

Pavel Kireyev2015

OA

Articlegreen2015

Do display ads influence search? Attribution and dynamics in online advertising

Pavel Kireyev · Koen H. Pauwels · Сунил Гупта

173 citations·0/0 files stored·International Journal of Research in Marketing

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1980Macroeconomics and Reality 1998Generalized impulse response analysis in linear multivariate models 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads 1962Optimal Advertising Policy under Dynamic Conditions 1999Error Bands for Impulse Responses 1976Optimal Advertising Policy Under Dynamic Conditions 2011Online Display Advertising: Targeting and Obtrusiveness

Cited by

2018A Combinatorial-Bandit Algorithm for the Online Joint Bid/Budget Optimization of Pay-per-Click Advertising Campaigns 2021A Fistful of Dollars: Financial Incentives, Peer Information, and Retirement Savings 2021Online Advertising as Passive Search 2024Generational advertising: literature review and practitioner insights on key pitfalls and implications 2018The Effect of House Ads on Multichannel Sales

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Details

Year2015

Typearticle

Published2015-10-21

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations173

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.ijresmar.2015.09.007

openalex_workW1943882014

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