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Do display ads influence search? Attribution and dynamics in online advertising
16 references·10 citing·43 second hop
Do display ads influence search? Attribution and dynamics in online advertising (2015)Do display ads influence search? Attribut…Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Attributing Conversions in a …Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…The Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry (2004)New Products, Sales Promotion…Understanding the Impact of Synergy in Multimedia Communications (2003)Understanding the Impact of S…The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences (2003)The Influence of Goal-Directe…Modeling the Clickstream: Implications for Web-Based Advertising Efforts (2003)Modeling the Clickstream: Imp…Internet advertising: Is anybody watching? (2003)Internet advertising: Is anyb…Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Forced Exposure and Psycholog…Error Bands for Impulse Responses (1999)Error Bands for Impulse Respo…Generalized impulse response analysis in linear multivariate models (1998)Generalized impulse response …Macroeconomics and Reality (1980)Macroeconomics and RealityOptimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Optimal Advertising and Optimal Quality (1976)Optimal Advertising and Optim…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Pay-per-click (PPC) advertising and continuous banking service intentions (2024)Pay-per-click (PPC) advertisi…Generational advertising: literature review and practitioner insights on key pitfalls and implications (2024)Generational advertising: lit…Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords (2022)Bidding for an optimal portfo…Online Advertising as Passive Search (2021)Online Advertising as Passive…A Fistful of Dollars: Financial Incentives, Peer Information, and Retirement Savings (2021)A Fistful of Dollars: Financi…The Effect of House Ads on Multichannel Sales (2018)The Effect of House Ads on Mu…Beyond the Last Touch: Attribution in Online Advertising (2018)Beyond the Last Touch: Attrib…A study of the effects of programmatic advertising on users' concerns about privacy overtime (2018)A study of the effects of pro…A Combinatorial-Bandit Algorithm for the Online Joint Bid/Budget Optimization of Pay-per-Click Advertising Campaigns (2018)A Combinatorial-Bandit Algori…Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior1 (2016)Toward a Digital Attribution …Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Play, Flow, and the Online Search Experience (2004)Beyond the “Like” Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings (2012)Gamification and Mobile Marketing Effectiveness (2016)Diffusion of Innovations 1 (2019)Pitfalls in Financial Model-Building (1968)Conditional logit analysis of qualitative choice behavior (1972)"Rational" Expectations, the Optimal Monetary Instrument, and the Optimal Money Supply Rule (1975)Time to Build and Aggregate Fluctuations (1982)Postwar U.S. Business Cycles: An Empirical Investigation (1997)Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)Likelihood-Based Inference in Cointegrated Vector Autoregressive Models (1995)Measuring Financial Asset Return and Volatility Spillovers, with Application to Global Equity Markets (2008)Better to give than to receive: Predictive directional measurement of volatility spillovers (2011)On the network topology of variance decompositions: Measuring the connectedness of financial firms (2014)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. 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Information Specificity in Online Advertising (2013)The Importance of Trust for Personalized Online Advertising (2015)Investigating Causal Relations by Econometric Models and Cross-spectral Methods (1969)Time Series Analysis: Forecasting and Control (1977)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Word of mouth and interpersonal communication: A review and directions for future research (2014)The future of social media in marketing (2019)Are Forecasting Models Usable for Policy Analysis? (1986)The Dynamic Effects of Aggregate Demand and Supply Disturbances (1988)Inference in Linear Time Series Models with some Unit Roots (1990)The Economic Costs of Conflict: A Case Study of the Basque Country (2003)Risk, uncertainty and monetary policy (2013)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Does it pay to be different? 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References

  • 1980Macroeconomics and Reality12,826 cited
  • 1998Generalized impulse response analysis in linear multivariate models6,129 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 2002Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads1,037 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1999Error Bands for Impulse Responses930 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 2003The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences746 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 2003Internet advertising: Is anybody watching?650 cited
  • 2004New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry606 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications571 cited
  • 2003Modeling the Clickstream: Implications for Web-Based Advertising Efforts472 cited
  • 2006The Effect of Banner Advertising on Internet Purchasing

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456 cited
  • 2013Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment439 cited
  • Cited by

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    • 2018Beyond the Last Touch: Attribution in Online Advertising132 cited
    • 2018A Combinatorial-Bandit Algorithm for the Online Joint Bid/Budget Optimization of Pay-per-Click Advertising Campaigns45 cited
    • 2021A Fistful of Dollars: Financial Incentives, Peer Information, and Retirement Savings23 cited
    • 2021Online Advertising as Passive Search18 cited
    • 2024Generational advertising: literature review and practitioner insights on key pitfalls and implications15 cited
    • 2018The Effect of House Ads on Multichannel Sales13 cited
    • 2022Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords12 cited
    • 2024Pay-per-click (PPC) advertising and continuous banking service intentions8 cited