Play, Flow, and the Online Search Experience

Abstract

This study examines the conditions necessary to transform online information search into “play,” a highly positive experience capable of delivering intrinsic value in the form of escapism and enjoyment. On the basis of the four-channel model of flow, perceived play is investigated as the consequence of flow versus various nonflow states. Moderated by product involvement, play serves as a link between flow theory and the online consumer attitude formation process.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 617 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.