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Cited by

• 2015Do display ads influence search? Attribution and dynamics in online advertising173 cited
• 1990The Role of Experience in Information Use and Decision Making by Marketing Managers161 cited
• 1997The Integration of Marketing Problem-Solving Modes and Marketing Management Support Systems106 cited
• 1984The Marketing Strategy Center: Diagnosing the Industrial Marketer's Interdisciplinary Role97 cited
• 1993Strategic and operational market segmentation: a managerial analysis89 cited
• 1984New product forecasting85 cited
• 1985The Lead Effect of Marketing Decisions81 cited
• 1987Party strategies in the electoral market: Political marketing in West Germany, Britain and Ireland60 cited
• 1997An Anatomy of a Decision-Support System for Developing and Launching Line Extensions48 cited
• 1984Testing Alternative Econometric Models on the Existence of Advertising Threshold Effect48 cited
• 1981Commentary on “Judgment Based Marketing Decision Models”43 cited
• 1980Price Setting and Volume Planning by Two European Industrial Companies: A Study and Comparison of Decision Processes42 cited
• 2002Euclid: Strategic alternative assessment matrix39 cited
• 2000Broadening the perspective on marketing decision models