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Marketing Management Support Systems
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Marketing Management Support Systems (2000)Marketing Management Support SystemsResearch on Data-Driven Cross-Border E-Commerce Product Selection Mechanism for Educational Toys—A Case Study of MoYu Culture (2026)Research on Data-Driven Cross…An evaluation of business intelligence tools: a cluster analysis of users’ perceptions (2016)An evaluation of business int…Dashboards for supporting organizational development (2014)Dashboards for supporting org…Marketing Engineering: Models that Connect with Practice (2008)Marketing Engineering: Models…Advances in Marketing Management Support Systems (2008)Advances in Marketing Managem…Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods (2005)Practice Prize Article— CHAN4…The Five Forms of Transmissible, Usable marketing Knowledge (2002)The Five Forms of Transmissib…On Academic Marketing Knowledge and marketing Knowledge that Marketing managers Use for Decision-Making (2002)On Academic Marketing Knowled…From Marketing Knowledge Tomarketing Principles (2002)From Marketing Knowledge Toma…Bridging the marketing theory–practice gap with marketing engineering (2002)Bridging the marketing theory…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Strategy-Making in Three Modes (1973)The Balanced Scorecard (1998)Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part I (2001)Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Exploring the Implications of the Internet for Consumer Marketing (1997)Customer Relationship Management: In B2C Markets, Often Less is More (2002)Empirical Generalisation in Marketing (2004)Advertising management principles are derived mostly from logic and very little from empirical generalizations (2012)A typology of quantitative approaches to discovery (2023)Models and Managers: The Concept of a Decision Calculus (1970)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Models and Managers: The Concept of a Decision Calculus (2004)Analysis of judgmental adjustments in the presence of promotions (2012)Forecasting with multivariate temporal aggregation: The case of promotional modelling (2015)Demand forecasting in the presence of systematic events: Cases in capturing sales promotions (2020)Judgment in Managerial Decision Making (1986)The empirical case for two systems of reasoning. (1996)What's your strategy for managing knowledge? (1999)The uses of marketing theory: Constructs, research propositions, and managerial implications (2005)Mindsets in Marketing for Product Innovation: An Explorative Analysis of Chief Marketing Executives' Ideas and Beliefs about How to Increase Their Firms' Innovation Capability (2008)The employability attributes required of new marketing graduates (2010)The Structure of Scientific Revolutions (1963)The Structure of Scientific Revolutions (1963)Principles of Marketing (1972)Revisiting the Brand Luxury Index: new empirical evidence and future directions (2019)Competing on analytics. (2006)Competing on Analytics: The New Science of Winning (2007)User Acceptance of Information Technology: Toward A Unified View1 (2003)Identification and classification of organizational level competencies for BI success (2016)Diffusion of Innovations 1 (2019)Understanding the Business Value Creation Process for Business Intelligence Tools in the UAE (2019)Barriers to New Competition (1956)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)Business Intelligence and Analytics: From Big Data to Big Impact (2012)Toward a normative theory of normative marketing theory (2005)A Theory of Marketing: Outline of a Social Systems Perspective (2006)‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets (2014)
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  • 2005Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods102 cited
  • 2002The Five Forms of Transmissible, Usable marketing Knowledge46 cited
  • 2002Bridging the marketing theory–practice gap with marketing engineering43 cited
  • 2002On Academic Marketing Knowledge and marketing Knowledge that Marketing managers Use for Decision-Making42 cited
  • 2014Dashboards for supporting organizational development21 cited
  • 2016An evaluation of business intelligence tools: a cluster analysis of users’ perceptions20 cited
  • 2008Advances in Marketing Management Support Systems18 cited
  • 2002From Marketing Knowledge Tomarketing Principles15 cited
  • 2008Marketing Engineering: Models that Connect with Practice12 cited
  • 2026Research on Data-Driven Cross-Border E-Commerce Product Selection Mechanism for Educational Toys—A Case Study of MoYu Culture0 cited

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