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Visual Imagery: Applications to Advertising · Study

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ArticleVisual Imagery: Applications to Advertising

John R. Rossiter1982

Article1982

Visual Imagery: Applications to Advertising

John R. Rossiter

71 citations·0/0 files stored·ACR North American Advances

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Advertising and Communication Studies

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2021The role of visual cues in eWOM on consumers’ behavioral intention and decisions 2007The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers 2015Television Advertising and Online Shopping 2016Sounds Big: The Effects of Acoustic Pitch on Product Perceptions 2014Tourist mental-imagery processing: Attention and arousal 2012The effects of mailing design characteristics on direct mail campaign performance 2020The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control 2015visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes

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Year1982

Typearticle

Published1982-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations71

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW2413868313

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