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• 2021The role of visual cues in eWOM on consumers’ behavioral intention and decisions240 cited
• 2007The Effectiveness of Print Advertising Stimuli in Evoking Elaborate Consumption Visions for Potential Travelers227 cited
• 2016Sounds Big: The Effects of Acoustic Pitch on Product Perceptions158 cited
• 2015Television Advertising and Online Shopping158 cited
• 2014Tourist mental-imagery processing: Attention and arousal117 cited
• 2010The Impact of Consumption Vision and Emotion on the Tourism Consumer’s Decision Behavior111 cited
• 2012The effects of mailing design characteristics on direct mail campaign performance58 cited
• 2020The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions: Perspectives from the Load Theory of Attention and Cognitive Control50 cited
• 2015visual Processing and Need for Cognition Can Enhance Event-Sponsorship Outcomes27 cited
• 2019The power of consumption-imagery in communicating retail-store deals26 cited
• 2014Release capacity in the vendor selection process25 cited
• 1987L'image: supériorité et limites. Relations avec l'imagerie mentale et le langage verbal22 cited
• 2009The effects of positive and negative ad‐evoked associations on brand attitude21 cited