SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The effects of mobile promotions on customer purchase dynamics · Study

ArticleShelves

ArticleThe effects of mobile promotions on customer purchase dynamics

Chang Hee Park2018

Article2018

The effects of mobile promotions on customer purchase dynamics

Chang Hee Park · Young‐Hoon Park · David A. Schweidel

51 citations·0/0 files stored·International Journal of Research in Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Digital Marketing and Social Media Supply Chain and Inventory Management

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 51 citations exist upstream.

References

2000A Benefit Congruency Framework of Sales Promotion Effectiveness 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective 1988Impact of Sales Promotions on When, What, and How Much to Buy 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice 2004Building and sustaining profitable customer loyalty for the 21st century 1996The Value of Purchase History Data in Target Marketing

Cited by

2020The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending 2022Measuring consumer‐based brand equity of prestigious mass brands using masstige mean score scale 2021How push messaging impacts consumer spending and reward redemption in store-loyalty programs 2020Experience Effect in the Impact of Free Trial Promotions 2024Monetary discounts, metaphoric communication and mass prestige based branding: a comprehensive assessment

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2017Marketing Models for the Customer-Centric Firmchapter · 11 shared references 2009Characterising the deal-proneness of consumers by analysis of price sensitivity and brand loyalty: an analysis in the retail environmentarticle · 10 shared references 2015Understanding the impact of store flyers on purchase behaviour: An empirical analysis in the context of Spanish householdsarticle · 10 shared references 2022The dark side of up-selling promotions: Evidence from an analysis of cross-brand purchase behavior☆article · 9 shared references 2011The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotionsarticle · 8 shared references 2008Sales Promotion Modelschapter · 8 shared references

Details

Year2018

Typearticle

Published2018-05-30

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations51

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

Identifiers

doi10.1016/j.ijresmar.2018.05.001

openalex_workW2806489200

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2019Mobile coupon acquisition and redemption for restaurants: The effects of store clusters as a double-edged sword

2022The determinants of Women's redemption of geo-targeted m-coupons

2022Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian