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David A. Schweidel · Study

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David A. Schweidel

25 works· latest 2025· 4 institutionscluster: provisionalORCID 0000-0003-2665-3272

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Citations3,086

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Most cited in this library

Uniting the Tribes: Using Text for Marketing Insight2019 · 741 citations
Online Product Opinions: Incidence, Evaluation and Evolution2011 · 618 citations
Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice2014 · 323 citations
Binge Watching and Advertising2016 · 176 citations
Modeling the role of message content and influencers in social media rebroadcasting2016 · 156 citations

Works

25 shown

Picture Perfect: Engaging Customers with Visual Generative AI

Journal of Marketing·2025·3 authors·Open access

24citations

What Holds Attention? Linguistic Drivers of Engagement

Journal of Marketing·2023·3 authors·Open access

96citations

Paywall Suspensions and Digital News Subscriptions

Marketing Science·2022·3 authors

22citations

Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources

Journal of Consumer Research·2022·4 authors·Open access

38citations

How consumer digital signals are reshaping the customer journey

Journal of the Academy of Marketing Science·2022·12 authors·Open access

135citations

What Holds Attention? Linguistic Drivers of Engagement

SSRN Electronic Journal·2022·3 authors·

preprint

·Open access

15citations

Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model

Marketing Science·2020·2 authors

73citations

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing·2019·6 authors

741citations

The effects of mobile promotions on customer purchase dynamics

International Journal of Research in Marketing·2018·3 authors

51citations

Modeling the role of message content and influencers in social media rebroadcasting

International Journal of Research in Marketing·2016·3 authors

156citations

Binge Watching and Advertising

Journal of Marketing·2016·2 authors

176citations

Transaction Attributes and Customer Valuation

Journal of Marketing Research·2015·2 authors·Open access

26citations

Synergy or Interference: The Effect of Product Placement on Commercial Break Audience Decline

Marketing Science·2014·3 authors

30citations

Can Purchase Behavior Predict Relationship Perceptions and Willingness to Donate?

Psychology and Marketing·2014·3 authors

17citations

Listening in on Social Media: A Joint Model of Sentiment and Venue Format Choice

Journal of Marketing Research·2014·2 authors

323citations

A multi-category customer base analysis

International Journal of Research in Marketing·2014·3 authors

25citations

A Multiactivity Latent Attrition Model for Customer Base Analysis

Marketing Science·2014·2 authors

32citations

Incorporating Direct Marketing Activity into Latent Attrition Models

Marketing Science·2013·2 authors·Open access

100citations

Portfolio Dynamics for Customers of a Multiservice Provider

Management Science·2011·3 authors·Open access

86citations

Online Product Opinions: Incidence, Evaluation and Evolution

Marketing Science·2011·2 authors·Open access

618citations

Predictors of the Gap Between Program and Commercial Audiences: An Investigation Using Live Tuning Data

Journal of Marketing·2010·2 authors

49citations

Modeling Customer Lifetimes with Multiple Causes of Churn

Marketing Science·2010·2 authors·Open access

66citations

A Bivariate Timing Model of Customer Acquisition and Retention

Marketing Science·2008·3 authors

63citations

Understanding Service Retention Within and Across Cohorts Using Limited Information

Journal of Marketing·2008·3 authors

104citations

A Feature-Based Approach to Assessing Advertisement Similarity

Journal of Marketing Research·2006·3 authors·Open access

20citations