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Modeling Customer Lifetimes with Multiple Causes of Churn · Study

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ArticleModeling Customer Lifetimes with Multiple Causes of Churn

Michael I. Braun2010

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Articlegreen2010

Modeling Customer Lifetimes with Multiple Causes of Churn

Michael I. Braun · David A. Schweidel

66 citations·0/0 files stored·Marketing Science

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

1999Whence Consumer Loyalty?1990Zero defections: quality comes to services.1995Customer Switching Behavior in Service Industries: An Exploratory Study 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction 1995Return on Quality (ROQ): Making Service Quality Financially Accountable 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

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2015Some Customers Would Rather Leave Without Saying Goodbye 2016Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets 2017Customer Acquisition, Retention, and Service Access Quality: Optimal Advertising, Capacity Level, and Capacity Allocation 2021A competing risks model based on latent Dirichlet Allocation for predicting churn reasons

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2007Managing Customer Relationshipschapter · 13 shared references 2010Commitment, Loyalty And Customer Lifetime Value: Investigating The Relationships Among Key Determinantsarticle · 13 shared references 2007Customer Equity: Measurement, Management and Research Opportunitiesarticle · 12 shared references 2017Marketing Models for the Customer-Centric Firmchapter · 11 shared references 2010Customer Loyalty and Lifetime Value: An Empirical Investigation of Consumer Packaged Goodsarticle · 10 shared references 2009Role of customer orientation in an integrative model of brand loyalty in servicesarticle · 10 shared references

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Year2010

Typearticle

Published2010-01-01

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations66

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1287/mksc.1110.0665

openalex_workW1482822770

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2022

Goals and benefits of digital transformation projects: Insights into project selection criteria

2017Are you Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior

2013Mobile phone customer retention strategies and Chinese e-commerce

2020Estimating customer churn under competing risks