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Michael I. Braun · Study

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Michael I. Braun

6 works· latest 2016· 5 institutionscluster: provisionalORCID 0000-0003-4774-2119

h-index5

i105

Citations724

Works here6

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16

Most cited in this library

Website Morphing2009 · 300 citations
The Impact of Regret on the Demand for Insurance2004 · 199 citations
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories2013 · 133 citations
Modeling Customer Lifetimes with Multiple Causes of Churn2010 · 66 citations
Transaction Attributes and Customer Valuation2015 · 26 citations

Works

6 shown

Podere Riosto: A “Forchetta” In the Road

Wine Business Case Research Journal·2016·2 authors·Open access

0citations

Transaction Attributes and Customer Valuation

Journal of Marketing Research·2015·2 authors·Open access

26citations

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories

Marketing Science·2013·2 authors

133citations

Modeling Customer Lifetimes with Multiple Causes of Churn

Marketing Science·2010·2 authors·Open access

66citations

Website Morphing

Marketing Science·2009·3 authors·Open access

300citations

The Impact of Regret on the Demand for Insurance

Journal of Risk & Insurance·2004·2 authors·Open access

199citations