References

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• 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
• 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
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• 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
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• 1996The Value of Purchase History Data in Target Marketing754 cited
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• 2008Customer Channel Migration595 cited
• 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising563 cited
• 2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model454 cited
• 1992Consumer Price and Promotion Expectations: An Experimental Study428 cited
• 1985Consumer Promotions and the Acceleration of Product Purchases409 cited