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The relative strength of affective commitment in securing loyalty in service relationships · Study

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The relative strength of affective commitment in securing loyalty in service relationships

Heiner Evanschitzky, Gopalkrishnan R. Iyer, Hilke Plaßmann, Joerg Niessing, Heribert Meffert

2006-11-01articleJournal of Business Research501 citationsclosed

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Customer Service Quality and Loyalty Job Satisfaction and Organizational Behavior Customer churn and segmentation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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1988On the Evaluation of Structural Equation Models

1994The Commitment-Trust Theory of Relationship Marketing

1990The measurement and antecedents of affective, continuance and normative commitment to the organization

1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research

1999Whence Consumer Loyalty?

1994Customer Loyalty: Toward an Integrated Conceptual Framework

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2008The role of satisfaction and website usability in developing customer loyalty and positive word‐of‐mouth in the e‐banking services

2010Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions

2016The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image

2015Building, measuring, and profiting from customer loyalty

2011Consequences of customer loyalty to the loyalty program and to the company

2010Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships

2009Trust factors influencing virtual community members: A study of transaction communities

Details

Year2006

Typearticle

VenueJournal of Business Research

Languageen

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Identifiers

doi10.1016/j.jbusres.2006.08.005

openalex_workW1968399593

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