A Review of the Effect of Specific Advertising Elements upon Overall Communication Response

Larry Percy

18 citations0/0 files storedCurrent Issues and Research in Advertising

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Advertising and Communication Studies

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(1983). A Review of the Effect of Specific Advertising Elements upon Overall Communication Response. Current Issues and Research in Advertising: Vol. 6, No. 2, pp. 77-118.

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1968Attitudinal effects of mere exposure.1960Conflict, arousal, and curiosity.1956Studies of independence and conformity: I. A minority of one against a unanimous majority.2013Imagery and Verbal Processes 1958Compliance, identification, and internalization three processes of attitude change 1951The Influence of Source Credibility on Communication Effectiveness 1971The Theory of Buyer Behavior 1997ATTITUDES AND ATTITUDE CHANGE

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