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A Review of the Effect of Specific Advertising Elements upon Overall Communication Response
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A Review of the Effect of Specific Advertising Elements upon Overall Communication Response (1983)A Review of the Effect of Specific Advert…Imagery and Verbal Processes (2013)Imagery and Verbal ProcessesATTITUDES AND ATTITUDE CHANGE (1997)ATTITUDES AND ATTITUDE CHANGEImage and Mind (1982)Image and MindAre Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…The Theory of Buyer Behavior (1971)The Theory of Buyer BehaviorTheories of cognitive consistency : a sourcebook (1969)Theories of cognitive consist…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Functions of Varied Experience (1963)Functions of Varied ExperienceThe acquaintance process. (1961)The acquaintance process.Interpersonal attraction and attitude similarity. (1961)Interpersonal attraction and …Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…Compliance, identification, and internalization three processes of attitude change (1958)Compliance, identification, a…Studies of independence and conformity: I. A minority of one against a unanimous majority. (1956)Studies of independence and c…Effects of fear-arousing communications. (1953)Effects of fear-arousing comm…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)The Elaboration Likelihood Model of Persuasion (1986)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)A Theory of Cognitive Dissonance (1957)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)Media Framing of a Civil Liberties Conflict and Its Effect on Tolerance (1997)Consequences of Automatic Evaluation: Immediate Behavioral Predispositions to Approach or Avoid the Stimulus (1999)Climate Change Risk Perception and Policy Preferences: The Role of Affect, Imagery, and Values (2006)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Well-being : the foundations of hedonic psychology (1999)The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods (2009)A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Cognitive representations of semantic categories. (1975)Basic objects in natural categories (1976)Emotional processing of fear: Exposure to corrective information. (1986)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)Social Influence: Compliance and Conformity (2004)What Makes Online Content Viral? (2011)Phenomenological Research Methods (1989)Mental models of the earth: A study of conceptual change in childhood (1992)Core affect and the psychological construction of emotion. (2003)A Relational Model of Authority in Groups (1992)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)The Elaboration Likelihood Model of Persuasion (1986)The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence (2004)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)The totalitarian ego: Fabrication and revision of personal history. (1980)Relationship between attitudes and evaluative space: A critical review, with emphasis on the separability of positive and negative substrates. (1994)Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use (2009)
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References

  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1960Conflict, arousal, and curiosity.6,018 cited
  • 1956Studies of independence and conformity: I. A minority of one against a unanimous majority.4,264 cited
  • 2013Imagery and Verbal Processes4,142 cited
  • 1958Compliance, identification, and internalization three processes of attitude change3,817 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
  • 1971The Theory of Buyer Behavior2,797 cited
  • 1997ATTITUDES AND ATTITUDE CHANGE2,290 cited
  • 1969Theories of cognitive consistency : a sourcebook1,989 cited
  • 1982Image and Mind1,818 cited
  • 1961The acquaintance process.1,724 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1963Functions of Varied Experience1,107 cited
  • 1961Interpersonal attraction and attitude similarity.1,091 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
  • 1953Effects of fear-arousing communications.

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