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Measures of Marketing Success:

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References

1990The Effect of a Market Orientation on Business Profitability7,973 cited
1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
2000Marketing management: analysis. planning. implementation and control6,649 cited
1995Building Strong Brands4,432 cited
1990The Effect of a Market Orientation on Business Profitability4,254 cited
1991Managing Brand Equity3,818 cited
1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit3,337 cited
1995The rise and fall of strategic planning3,302 cited
1992The Changing Role of Marketing in the Corporation2,773 cited
1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures2,155 cited
1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
1985Retrospective reports of strategic‐level managers: Guidelines for increasing their accuracy1,709 cited

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1982

Competitive strategy: Techniques for analysing industries and competitors

1,378 cited

1986Measuring strategic performance1,304 cited

Cited by

2003SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF PLACE MARKETING PRACTICES IN NORTHERN EUROPE AND THE UNITED STATES255 cited
2011The impact of E-marketing use on small business enterprises' marketing success181 cited
2011Customer relationship management implementation140 cited
2013The New Frontiers of Destination Management134 cited
2007Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration122 cited
2010Measuring marketing performance: a review and a framework108 cited
2014Paving the way for CRM success: The mediating role of knowledge management and organizational commitment104 cited
2006The Relationship between marketing performance, logistics performance and company performance for retail companies100 cited
2004Marketing Metrics:99 cited
2010Marketing metrics' usage: Its predictors and implications for customer relationship management70 cited
2006Measures of marketing performance: a comparative study from Spain65 cited
2006Key Marketing Performance Measures62 cited
2010Marketing metrics: Insights from Brazilian managers60 cited
2013Marketing performance assessment systems and the business context56 cited
2013Intended brand associations: Do they really drive consumer response?45 cited
2009Customer‐focus, competitor‐focus and marketing performance44 cited