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Intended brand associations: Do they really drive consumer response? · Study

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ArticleIntended brand associations: Do they really drive consumer response?

Oliver Koll2013

Article2013

Intended brand associations: Do they really drive consumer response?

Oliver Koll · Sylvia von Wallpach

45 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1957A Theory of Cognitive Dissonance 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1985A Conceptual Model of Service Quality and Its Implications for Future Research 2017A Theory of Cognitive Dissonance 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1958The psychology of interpersonal relations.1979The Social Psychology of Organizations.1958The Psychology of Interpersonal Relations.

Cited by

2019To Collaborate or Serve? Effects of Anthropomorphized Brand Roles and Implicit Theories on Consumer Responses 2018New Brands: Contextual Differences and Development of Brand Associations Over Time 2023Masstige as a mediator of the relationship between a typical user's image and brand preference 2015One pie, many recipes: Alternative paths to high brand strength 2022Advancing the understanding of the pre-purchase stage of the customer journey for service brands

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Year2013

Typearticle

Published2013-07-23

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations45

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2013.06.010

openalex_workW1971607810

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2017

A mechanism for aggregating association network data: An application to brand concept maps

2019The evaluation of a brand association density metric

2015Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League